Storytelling and brand management is a collective effort, as every interaction and communication convey a message about the university. That means we must equip our campus community with the tools they need to share S&T’s story. Over the next several months, the marketing and communications team will work with stakeholders to develop clear and consistent messaging, refine the visual elements of the brand to be both inspirational and compelling, and unite our digital presence to compete most effectively in this ever-changing higher education landscape.
We are committed to making decisions based on a deep understanding of our university goals — following the expertise and best practices required to achieve that success.
Our digital presence is a critical asset to the university and an important tool for shaping the way people think and feel about S&T. At the start of the fall semester, the website will be updated to meet the new brand guidelines. Here is what you need to know:
In 2015, we introduced official logo lockups for S&T colleges, schools and departments. These lockups were used on both the new suite of stationery and promotional materials, such as cups or pens. As we explore the new needs of organizations named after their donors, such as the Doshi Department of Chemical and Biochemical Engineering and the Kummer College of Innovation, Entrepreneurship, and Economic Development, we recognize there are some constraints associated with the current system.
Listening sessions were held on Feb. 10, Feb. 15, Feb. 28 and July 20 to discuss the challenges with the current system and what participants would like to see for the future.
Any changes to the logo lockup system will also require refreshing all letterhead, business cards and envelopes to adhere to the new style. We are currently reviewing feedback we have received over the past few years and evaluating the usage based on digital downloads and print orders. It’s our goal to have a revised style for this suite of materials introduced by the fall semester, at which point all stationery products ordered would reflect the refreshed style and format. However, existing materials may be used internally until they are depleted, or they can be recycled. We anticipate that as of July 1, 2023, stationery using the old design should no longer be used externally.
Listening sessions were held March 8, March 9 and June 29 to discuss the challenges with the current suite and what participants would like to see for the future.
Our current suite of templates, from PowerPoint to postcards, were built to help any S&T college, department, office, institute or center save time and stay on brand. As we refresh the visual elements of the brand, we anticipate building new templates that will help you save time and stay on brand.
Listening sessions were held on April 5, April 6, June 29 and July 20 to discuss the challenges with the current templates, what’s missing from those materials, and what participants would like to see for the future.