Brand Identity

The Missouri S&T logo represents us at the very highest level and is vitally important to our brand.

It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications. In order to maintain this consistency, a few simple guidelines should be followed.

Note: The Missouri S&T logo should never be recreated or typeset. Only official logo files should be used in communications. Official logo files can be downloaded directly here.

Missouri S&T Dark Green Logo

Our Name and Logo

Consistency is the key to a successful brand identity. It all begins with our name.

Our university has a strong heritage of excellence in education and research. Our name is distinctive and mission-based, and reflects our focus as a leading research university.


Tips for writing or talking about the university

  • Missouri S&T is what we call ourselves and should be used as the primary name.
  • Missouri University of Science and Technology is our full name.
  • S&T is the only acceptable abbreviation to identify the university.
  • Please don’t use MST, MS&T, MUST, MOS&T or any other abbreviation.

How to reference Missouri S&T

Missouri S&T

The abbreviated university name should be used in official communications to outside audiences or on first reference to familiar audiences (alumni, current students, faculty, staff).

Missouri University of Science and Technology

The full formal name of the university may be used on first reference in formal, official communications and marketing materials, but should not be used on second and subsequent references. Note: The "and" is always spelled out. Do not substitute the ampersand (&).

S&T

This shortened version of the abbreviated name is acceptable for use in headlines, photo captions and other tight spots. It is also acceptable in writing about Missouri S&T athletics or occasionally in marketing materials.

MST/mst

Acceptable only in web and email addresses in lowercase (mst.edu) and for use in forms on computerized applications in all capital letters that limit the number of characters, such as PeopleSoft.

The Missouri S&T logo should be used on all Missouri S&T marketing materials. This includes all publications like business cards, letterhead, brochures, newsletters, admissions publications, recruitment materials, summer program publications, videos, websites and other materials.

Use of other logos or graphic marks to represent Missouri S&T or its academic or administrative units (e.g., a departmental, research center or other unit logo) is not permitted.

The campus logos must remain as originally drawn and proportioned, and cannot be modified or altered in any way. The text is a graphic element, not a typeface. Do not use the logo or any part of it in a sentence.

  • For general web or digital use, please use PNG files.
  • For media or professional printer use, please use EPS files.

green logo blocks

Forest
Use on lighter backgrounds and images in order to maintain legibility

RGB 21 71 52
PMS 3435
CMYK 93 24 85 68
HEX #154734

 

miner green logo blocks

Miner
Use on lighter backgrounds and images in order to maintain legibility

RGB 0 122 51
PMS 356
CMYK 91 4 100 25
HEX #007A33

lima logo blocks

Lima

RGB 114 191 68
PMS 368
CMYK 60 0 100 0
HEX #72BF44

kiwi logo blocks

Kiwi
Use on darker backgrounds and images in order to maintain legibility

RGB 191 215 48
PMS 389
CMYK 30 0 100 0
HEX #BFD730

Shuttle
Use on lighter backgrounds and images in order to maintain legibility

RGB 99 102 106
PMS Cool Gray 10
CMYK 40 30 20 66
HEX #63666A

Black
Reserved for use only in black- and-white and grayscale scenarios.

RGB 0 0 0
CMYK 0 0 0 100
HEX #000000
Missouri S&T Logo With Sizing Guide of 1 in or 175 px

Size

To maintain full legibility, it is recommended that the minimum size of the logo be at least 0.75 inches wide for print, 64 pixels wide for screen. There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page, but instead should live comfortably and clearly as an identifying mark.

Missouri S&T With Logo Spacing Guide

Clear space

To ensure that clear space is maintained around the logo for legibility and prominence, photos, text and graphic elements must follow the guidelines illustrated here.

Use the S&T ampersand as a measuring tool to help maintain clearance on all four sides.

Do Not Modify The Logo

Stretched Missouri S&T Logo With Grey Grid Overlayed

DON’T stretch, condense or change the dimensions of the logo.

Missouri S&T Logo Misaligned With Grey Grid Overlay

DON’T alter the placement or scale of the elements.

Missouri S&T Logo Wrong Font With Grey Grid Overlay

DON’T alter or replace the typefaces of the logo.

Missouri S&T Logo Skewed With Grey Grid Overlay

DON’T skew or bend the logo in any way.

Missouri S&T Logo Rearranged With Grey Grid Overlay

DON’T rearrange the placement of the type within the logo.

Missouri S&T Logo Extra Elements With Grey Grid Overlay

DON’T add any extra elements to the logo.

Missouri S&T Logo Cutoff With Grey Grid Overlay

DON’T crop the logo.

Missouri S&T Logo Multicolor Green With Grey Grid Overlay

DON’T change the colors of individual elements.

Missouri S&T Logo Rotated Slightly Left With Grey Grid Overlay

DON’T rotate the logo.

Missouri S&T Logo Wrong Color Orange With Grey Grid Overlay

DON’T use colors other than those specified in this document.

Missouri S&T Logo With Shadow With Grey Grid Overlay

DON’T use drop shadows, strokes or other visual effects.

Missouri S&T Athletics Logo With Grey Grid Overlay

DON’T use the Missouri S&T Athletics logo for any academic purposes. It is reserved for athletics only.

Other Logos

How and where to use the Joe Miner graphic

Joe Miner is to be used to promote intercollegiate athletics and Missouri S&T’s sports programs in general. Recognized student organizations, student design teams and the Miner Alumni Association also use the Joe Miner image. The image is also used with some student recruitment materials. The image provides entertainment value, as well as high visibility in the community, and fosters a sense of pride among alumni, students and other audiences.

Academic and administrative units should not use Joe Miner in their graphic identities because of the image’s close association with Missouri S&T sports, student activities, alumni activities and student recruitment activities.

Altering the image of any Joe Miner graphic is prohibited. Altered images of the Joe Miner graphic should not be used in any Missouri S&T materials, including brochures, newsletters, websites and letterhead.

The mascot is never to be reproduced, modified or used in such a way as to compromise Missouri S&T’s reputation and educational standards. Such use could result in formal or legal action against the offending individual(s) by Missouri S&T.

New Joe Miner Body Logo

Vector-based, full-body Joe

This version allows for better reproduction than the original hand-drawn image. It can be used in color, in black and white and as line art.

Joe Miner Full Color Head Logo (No Beard)

Head image

In addition to the official pose, a close-up, vector-based image of Joe Miner's head is available for official use. It can be used in color, in black and white and as line art.

Two Joe Miner Heads Logos (Color Along With Black and White)

Old Joe Miner Logo (Hand Drawn)

Original, full-body Joe

The original image of Joe Miner was hand drawn. It may be reproduced in full color only.

Missouri S&T’s historic emblem includes the following symbols that convey meaning to our alumni and friends:

  • Crossed hammers remind us of our founding as the Missouri School of Mines and Metallurgy in 1870.
  • The gear, while signifying our historic emphasis in the mechanics of engineering, also challenges all alumni to pursue new ideas and knowledge, accept civic responsibility, and serve society.
  • The chain signifies the strong link between MSM, UMR and Missouri S&T graduates.

The historic emblem may be used with marketing materials that are designed to communicate the university’s history or to communicate with alumni. The historic emblem should never be used in place of the Missouri S&T logo. Its use is reserved for development and alumni relations purposes only.

Missouri S&T Logo Black Seal

Note: Use of the historic emblem requires authorization from the marketing and communications office. For approval and to request the file, contact marketing and communications at marketing@mst.edu.

Emblem colors

Missouri S&T Logo Black Seal

One-Color (primary)
Black

Missouri S&T White Seal Logo With Black Background

Shown in white
for use over black

Missouri S&T Logo Green Seal

One-Color (primary)
Miner Green

Emblem sizing

Missouri S&T Emblem With Sizing Guide of 1.25 inches or 215 px Guide

Size

In order to maintain full legibility, never reproduce the emblem at widths smaller than 1.25 inches (for print) or 215 pixels (for screen). There is no maximum size limit.

Missouri S&T Emblem With Emblem Sizing Guide

Clear space

Ensure that clear space is maintained around the emblem for legibility and prominence. Photos, text and graphic elements must follow these guidelines. Use half the emblem’s width as a measuring tool to help maintain clearance.

Missouri S&T's athletics brand identity consists of a family of logos to fit a variety of use cases.

The primary athletics mark consists of a dominant miner's pickax behind the university name, “Missouri S&T.” The athletics primary mark may be used on all varsity athletics materials, including uniforms, equipment and marketing materials.

View all athletics logos

 

Missouri S&T Athletics Primary Banner Logo

Note: Use of the athletics primary mark requires authorization from the marketing and communications office. For approval and to request the file, contact marketing and communications at marketing@mst.edu.

Missouri S&T Horizontal Mark Logo

Horizontal mark

The horizontal mark may be used when space is restrictive or when a horizontal orientation is preferred. All logo use guidelines in the primary logo section apply to this mark.

Missouri S&T Green Mark Logo

S&T mark

The S&T mark may be used in informal communications.