Trademark licensing

Any manufacturer wishing to use Missouri S&T’s name or marks on its products must be properly licensed to do so. Learfield is S&T’s authorized agent for trademark licensing purposes. Learfield is authorized to license manufacturers meeting S&T’s qualifications. Missouri S&T will not issue licenses directly.

Distributing, brokering or retailing of licensed goods does not require a license, nor will licenses be issued for such purposes.

Missouri S&T reserves the right, in its sole discretion, to approve or not approve the use of its marks on any product. S&T shall approve each use of its marks on a per-product, per-design basis. Licensees must submit each product or design to Learfield for approval by S&T. 

Categories of products for which Missouri S&T approval will not be granted are, but not limited to, the following:

  • Alcohol 
  • Tobacco-derived products
  • Controlled substances 
  • Sexually oriented products or designs 
  • Religious products or designs 
  • Political products or designs 
  • Games of chance 

In addition S&T will not approve the use of its name or marks in text or graphics that are judged to be sexually suggestive; denigrate any groups, including another college or university; or infringe on the rights of other trademark owners. S&T will not approve products that do not meet minimum standards of quality and/or good taste or are judged to be dangerous and/or carry high product-liability risks.

S&T will not approve the use of its marks on any product or design that in S&T’s sole judgment may violate NCAA or GLVC rules. This applies to product designs incorporating:

  • Jersey numbers, except on authentic or replica merchandise
  • Photos or any other likeness of a student athlete 
  • Names of student athletes 
  • Nicknames of student athletes

Missouri S&T will approve products or designs incorporating only current marks. Marks which are obsolete or replaced by updated will not be approved for use in new products or designs.

Missouri S&T encourages creative uses of its marks in promoting school spirit. S&T recognizes that its licensees are creative in this regard and that some concepts or designs developed by licensees may not clearly fall within the brand guidelines. When this occurs, S&T will be the sole judge of acceptability.

Royalties

Products imprinted with the university’s name or marks are generally subject to royalty fees with few exceptions. The manufacturer of the goods pays the royalty on wholesale sales. Royalty proceeds are dedicated to support the university’s licensing and marketing programs.

Royalty exemptions

A royalty exemption (but not a license exemption) applies unless the university does not grant an exemption. Royalty exemptions may be granted for the following:

  • Goods purchased by the university, registered Missouri S&T student organizations or the Miner Alumni Association

Please note that regardless of whether a royalty is charged, only licensed manufacturers may reproduce the university’s name and marks. Any unlicensed person or business that knowingly produces licensed products may be subject to legal action.