Brand Symposium

Thursday, Sept. 7, 2017

Please join us for the second annual Brand Symposium. This free, one-day event is an annual meeting of S&T leaders and communicators. You'll hear from industry experts and get connected to the university's vision for marketing and branding.

Schedule of Sessions – registration closed  

9:30 a.m.

Registration

The registration table will be located outside St. Pat's A in the Havener Center. Be sure to stop at the table to check in and pick up your program and your name badge. Admission to lunch and the pre-registered workshops will be noted on your name badge if you signed up for these events.

  

10 a.m.-10:45 a.m.

Opening keynote: "How improv can improve your communication skills"

Nathan Stewart, a Kansas City improv performer and director of inbound marketing and content strategy at Intouch Solutions, will share ways to leverage the power of improv to become a better communicator and collaborator.

  

10:45-11:20 a.m.

Local vendor expo

Missouri S&T departments and organizations looking for S&T-branded material for events or giveaways will have an opportunity to visit with several local licensed vendors. The expo will give the campus community an opportunity to meet face to face with several reps from officially licensed S&T vendors that can produce promotional items bearing S&T trademarks and logos. The vendors in attendance have been approved by S&T and its licensing partner, Learfield Licensing.

  

11:30 a.m.-1 p.m.

Lunch and keynote presentation: "How to become a better brand ambassador – User experience as an extension of brand expression"

As website content owners and designers, we not only want to inform those who visit our pages, we want to inspire them to be part of the story of why they are there. In a way, the idea behind a brand is to do just that. Behind every brand there’s an experience that represents that brand. So, the user-experience on a website or app needs to be an expression of the brand and its value proposition. In this talk we will explore how basic principles behind user experience (UX) research and design can become an extension of the brand. In our journey together we will uncover ways of applying insights from basic UX principles to components of brand expression. In other words, knowing how to generate a dialogue with an emphasis on the user experience can help us become better brand ambassadors.

Presenter: Daniel Reed, business lead customer experience and design at MasterCard  

 

1:15-2 p.m.

Workshop: Improving your communication through improv

Participants will learn the basic concepts of improvisation in a fun and welcoming environment. The improv techniques shared here will improve your communications skills by teaching you to think fast, trust yourself, and connect with your audience and collaborators. This session is ideal for faculty members and university leaders who spend a lot of time communicating their ideas to various audiences. Space is limited to 15 per workshop session.  

Presenter: Nathan Stewart, director of inbound marketing and content strategy at Intouch Solutions

 

1:15-2:45 p.m.

Workshop: Journey mapping – A collaborative tool for design thinking

Designing for the web is a multidisciplinary effort requiring many hands, and not just the hands of designers or developers. In fact because of design's multidisciplinary nature, a common language to design is a must if a successful customer experience is the desired result. In this workshop, participants will take part in a journey mapping exercise as a group and will discuss the end-user’s experience using design thinking as a common language to define an approach to designing a better experience. Space is limited to 25 participants.

Presenter: Daniel Reed, business lead customer experience and design at MasterCard

  

2:15-3 p.m.

Workshop: Improving your communication through improv

Participants will learn the basic concepts of improvisation in a fun and welcoming environment. The improv techniques shared here will improve your communications skills by teaching you to think fast, trust yourself, and connect with your audience and collaborators. This session is ideal for faculty members and university leaders who spend a lot of time communicating their ideas to various audiences. Space is limited to 15 per workshop session.  

Presenter: Nathan Stewart, director of inbound marketing and content strategy at Intouch Solutions