Photography
Photography plays an important and necessary role in our brand communications because it visually tells our story.
Photography is a powerful way to showcase our unique campus. Used thoughtfully, images can communicate more about Missouri S&T than words ever could. We have two categories of photography: Campus Life and Community, and Research and Academics.
Campus life and community
So much of the Missouri S&T experience is just that: the experience. Photography shows the breadth of what Missouri S&T students, faculty and staff, alumni, and friends and family are doing and accomplishing, including academics, athletics, research, career success, outdoor activities and campus life.
People play a key role in our cultural photography. This is how we show our energy, diversity and unique spirit. We can also use beautiful shots of our environment to capture the feeling of the Missouri S&T campus, and of a fulfilling and productive life beyond it.
Research and academics
Our research and academic photography documents peer-to-peer collaborations, along with faculty and student interaction. Balance these group shots with the individuals who are engaged in their activity or area of study. Missouri S&T students should be captured learning and developing their skills, being mentored by faculty, and becoming leaders. And remember, it’s important to show a diverse mix of students in an accepting and supportive environment. Document the close-knit Missouri S&T community by showing a balance of hard work and fun.
Photography traits
Our goal is to authentically capture Missouri S&T in images that show the depth and immersion of our experience. While our subject matter is broad, there are a few traits that unite our photography. Keep these traits in mind when shooting new photos.
Focus
Every image should have a distinct foreground, middle ground and background. Use depth of field to keep the subject in focus and other objects out of focus. This creates a sense of importance for the subject.
Natural angles
When shooting or placing photographs, keep the horizon level. Avoid unnatural angles achieved by rotating the camera to anything other than 90 degrees.
Lighting
Try to have a natural source of light, even if it’s from a window or doorway. If at all possible, use strong, directional light—like that at sunrise or sunset. Images should feel warm, but not washed out.
Cropping
How an image is cropped can have a tremendous impact on the story you’re telling. Select wide shots to emphasize the expanse of an image and use closer shots to capture emotion and detail in student life.
Authenticity
Our photography should always feel natural, honest and relaxed. Observe and shoot authentic situations. Avoid scenes that feel staged.