Brand Symposium

Thursday, Sept. 8

With only a few days left before we welcome you in person at the Brand Symposium, we would like to inform you that registration is now closed. The free, one-day Brand Symposium is designed to give attendees an opportunity to learn about and become involved in S&T’s vision for marketing and branding, to share personal expertise and learn from colleagues, and to work on tough marketing challenges with expert help. To make changes to your registration, please contact the marketing and communications office at marketing@mst.edu.

Schedule of Sessions

  

8:30-9:20 a.m.

Opening session: Building the S&T brand

“Branding” is a big buzzword in higher education these days. But what does it mean? More importantly, what does it mean for our campus? This session will provide a brief (and pretty sweet) overview of branding concepts to help prepare you for the day’s sessions.

Presenter: Andrew Careaga, executive director of marketing and communications

  

9:30 a.m. – 11:20 a.m.

Drop-in “brand brainstorm”

Need help with your newsletter or website? Looking for ideas on how to share your department’s good news? Stop by any time during the day to talk with members of the S&T marketing and communications team. Feel free to bring your marketing materials for review, and to sign up in advance for one-on-one consultation with members of our team. (This session will be repeated in the afternoon.)

  

9:30-10:20 a.m.

Session 1: Adobe Creative Suite: Basics and beginners

Are you brand new to Adobe programs or thinking about implementing them into your workflow? Learn some of the basics of how these programs work, how they work together and how you can use them to produce materials for your department. We’ll look at InDesign, Illustrator and Photoshop as well as some best practices for visual materials.

Presenter: Jake Otto, graphic designer

Session 2: Social media: How to get people to like you

By identifying your key audiences, you will determine which social media channels you should be using and why. Learn how to post timely and interesting content, ensure consistency of voice, respond to inquiries, and understand how analytics drive content.

Presenters: Lindsey Dunstedter, digital content coordinator; and Greg Katski, senior strategic communications consultant  

  

10:30-11:20 a.m.

Session 1: Adobe Creative Suite: Intermediate techniques and tips

If you’re already familiar with the Adobe programs and want to gain great tips for streamlining your work processes, this session is for you. You’ll learn some advanced techniques to utilize and improve your use of the programs. We’ll look at paragraph styles, GREP, seamless patterns and more.

Presenter: Jake Otto, graphic designer

Session 2: Information architecture: Laying your site out brick by brick

Good information architecture makes a website easier to use and the content easier to find. In this session, learn how to organize, label and prioritize content and how to connect information in ways that are meaningful to your users.

Presenter: Tara Stone, user interface and experience designer

  

11:30-1:20 p.m.

Lunch and keynote presentation: "Storybuilding: Using Story to Connect Brands with Humans"

The term ‘storytelling’ has become an agency buzzword of late. From creative shops to marketers, it seems everyone is a storyteller these days. And the fact is, they’re right. We are all storytellers. But few of us are storybuilders, capable of not only understanding the structure of story but able to use it to connect the character of a brand to the people that consume it. Story has a form, one that Stefan Mumaw, the director of creative strategy at Kansas City’s well-known story shop Hint, is going to break down for you. He’ll lay out the structure of story and use real-world examples to show how each story component is used to build an emotional bridge between brand and consumer. Bring a few tissues, story has a knack for producing both tears of laughter and empathy and Stefan will use both to show just how powerful story can be.

Presenter: Stefan Mumaw, director of creative strategy at Hint, a Kansas City creative content and experience design shop. Previously, he peddled his wares as creative director for Callahan Creek, The Brainyard and REIGN. He's led creative efforts on brands large and small, including Roland, Pioneer, Coca-Cola, Sony, Hurley, Tyson, Tennisset.com, Westar Energy, Elanco, Chevrolet, and Bonefish Grill.

  

1:30-3:20 p.m.

Drop-in “brand brainstorm”

Need help with your newsletter or website? Looking for tips on how to share your department’s good news? Stop by any time during the day to talk with members of the S&T marketing and communications team. Feel free to bring your marketing materials for review, and to sign up in advance for one-on-one consultation with members of our team.

  

1:30-2:20 p.m.

Session 1: A new brand way of writing

Academic jargon and bureaucratese have their place, but that place is not in your marketing materials. In this session, you'll learn how to cut through the clutter and create crisp, compelling copy that gets your point across.

Presenter: Andrew Careaga, executive director of marketing and communications

Session 2: Working with the media

What should you do if a reporter calls? Which clothes work best – and which should you avoid – if you’re doing a television interview? Is it ever OK to go “off the record” with a journalist? More than just tips for working with the media, this session will show you why media relations is important and give you information on how the marketing and communications staff can help you spread the word about your research, events or expertise. Faculty and administrators are especially encouraged to attend this session.

Presenter: Mary Helen Stoltz, manager of external relations  

  

2:30-3:20 p.m.

Session 1: Visual storytelling on the web

Find your story and encourage engagement. Learn how you can use content, photos and navigation to tell a story that your audience wants to hear.

Presenters: Cheryl McKay, director of web and interactive; and Ryan Smith, user interface and experience designer

Session 2: Presentations that get noticed

Are you tired of people checking their phones during your presentation? Do you feel like you just can’t seem to reach an audience? Does PowerPoint overwhelm you? You’re not alone! Presenting to colleagues at conferences or even departmental meetings can be an intimidating and frustrating experience – even for seasoned lecturers and presenters. This session will offer easy-to-implement tips to overcome nervousness; create memorable presentations; and access resources available through Marketing and Communications to make your presentation shine.

Presenters: Liz McCune, manager of strategic communications; and Lishia Stevens, graphic designer

  

3:30-4 p.m.

Closing session

An opportunity to reflect on the day – plus the always popular drawing for door prizes!