Brand Color Palette

Our colors say a lot about who we are. Beyond our logo, they’re one of the most identifiable aspects of our brand.

Our color palette helps audiences identify us at a glance, and the way we use color sets the mood for each of our pieces. Our palette is diverse and flexible, but to maintain visual consistency across all university materials, only use the colors outlined in this section.

Our color palette has three layers: primary, supporting and historic, each with its own set of colors.

Primary colors

Lean heavily on our primary palette, but use the supporting palette to help build color schemes that are complementary and balanced. This helps the primary palette adjust to meet the needs of our various communications.

Our primary colors represent Missouri S&T at the highest level and should be present in all communications.

Lima

SPOT COLOR:
PMS 368

COATED PROCESS:
C 65, M 0, Y 100, K 0

UNCOATED PROCESS:
C 52, M 0, Y 86, K 0

DIGITAL:
R 120, G 190, B 32
HEX #78BE20

Apple

SPOT COLOR:
PMS 362

COATED PROCESS:
C 78, M 0, Y 100, K 2

UNCOATED PROCESS:
C 60, M 1, Y 93, K 10

DIGITAL:
R 80, G 158, B 47
HEX #509E2F

Miner Green

SPOT COLOR:
PMS 356

COATED PROCESS:
C 91, M 4, Y 100, K 25

UNCOATED PROCESS:
C 80, M 3, Y 93, K 17

DIGITAL:
R 0, G 122, B 51
HEX #007A33

Candlelight

SPOT COLOR:
PMS 115

COATED PROCESS:
C 0, M 6, Y 87, K 0

UNCOATED PROCESS:
C 0, M 11, Y 94, K 0

DIGITAL:
R 253, G 218, B 36
HEX #FDDA24

Orient

SPOT COLOR:
PMS 634

COATED PROCESS:
C 100, M 13, Y 10, K 41

UNCOATED PROCESS:
C 100, M 7, Y 15, K 31

DIGITAL:
R 0, G 95, B 131
HEX #005F83

NOTE: Use of spot colors* will ensure consistency of color across university materials. When use of spot colors is not possible or warranted, please use the four-color process builds listed on the following pages, as they match our spot colors as closely as possible and are based on the Pantone Color Bridge System.

* Spot colors are used in offset printing and are created using a single ink

Supporting colors

Our supporting palette complements the primary palette and creates flexibility for communications to shift for various needs. These colors should never be used on their own or appear more prominent than the primary palette.

Pesto

SPOT COLOR:
PMS 7560

COATED PROCESS:
C 19, M 37, Y 95, K 55

UNCOATED PROCESS:
C 24, M 36, Y 86, K 35

DIGITAL:
R 125, G 98, B 46
HEX #7D622E

Tango

SPOT COLOR:
PMS 158

COATED PROCESS:
C 0, M 62, Y 95, K 0

UNCOATED PROCESS:
C 0, M 50, Y 84, K 0

DIGITAL:
R 232, G 119, B 34
HEX #E87722

Light Turqoise

SPOT COLOR:
PMS 317

COATED PROCESS:
C 23, M 0, Y 10, K 0

UNCOATED PROCESS:
C 32, M 0, Y 14, K 0

DIGITAL:
R 117, G 228, B 227
HEX #B1E4E3

Scooter

SPOT COLOR:
PMS 319

COATED PROCESS:
C 59, M 0, Y 22, K 0

UNCOATED PROCESS:
C 52, M 0, Y 19, K 0

DIGITAL:
R 45, G 204, B 211
HEX #2DCCD3

Cyprus

SPOT COLOR:
PMS 309

COATED PROCESS:
C 99, M 27, Y 22, K 80

UNCOATED PROCESS:
C 99, M 32, Y 34, K 49

DIGITAL:
R 0, G 59, B 73
HEX #003B49

Shuttle Gray

SPOT COLOR:
PMS Cool Gray 10

COATED PROCESS:
C 40, M 30, Y 20, K 66

UNCOATED PROCESS:
C 30, M 17, Y 8, K 51

DIGITAL:
R 99, G 102, B 106
HEX #63666A

Historic Colors

Maintaining a strong connection to our past is a big part of our campus culture and can be achieved through the use of gold and silver.

When a metallic effect is desired, PMS Silver C or PMS 10127 C may be used.

Gold

SPOT COLOR:
PMS 110

COATED PROCESS:
C 2, M 22, Y 100, K 8

UNCOATED PROCESS:
C 4, M 17, Y 98, K 7

DIGITAL:
R 218, G 170, B 0
HEX #DAAA00

Metallic Option

Spot Color:
PMS 10127 C

Silver

SPOT COLOR:
PMS 421

COATED PROCESS:
C 13, M 8, Y 11, K 26

UNCOATED PROCESS:
C 28, M 19, Y 19, K 2

DIGITAL:
R 178, G 180, B 178
HEX #DCE3E4

Metallic Option

Spot Color:
PMS Silver C